Viral Marketing in Films
Shifty had a viral advertising done which was a email viral marketing where you could add friends face and made them out to be the drug dealer. It was simple but effective and brought lot of audience.
However, this was banned as it was said to promote drug industry. This gives us a clear example of something that was effective but we need to think if its right and within the law.
For our movie we could copy this and have a frame a friend doing a shop robbery however, we need to be clear this is only a joke and not a serious matter.
Shifty had a viral advertising done which was a email viral marketing where you could add friends face and made them out to be the drug dealer. It was simple but effective and brought lot of audience.
However, this was banned as it was said to promote drug industry. This gives us a clear example of something that was effective but we need to think if its right and within the law.
For our movie we could copy this and have a frame a friend doing a shop robbery however, we need to be clear this is only a joke and not a serious matter.
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