Ideas for a Viral Ad

To increase awareness around our film, we need to create a viral advert that promotes our film.
I have came up with a list of possible ideas for a viral ad:

• Wanted Poster - Because our film is a crime film that takes place around a heist, I think a wanted poster showing the criminals who performed the heist and details surrounding them whilst subtly giving details around the  film could be a good idea for a viral advert. Also, because its in a  poster format, it would allow them to be easily distributed.

• Crimewatch Ad - I think if we created a pastiche of a BBC Crimewatch extract appealing for information around a heist that took place in Barnsley it would be a good way of raising awareness about our film, especially in Barnsley.