Film Radio Adverts Research

Advertising a film by creating a radio advert is a unique means of promotion because you can't use visuals / images of a film to promote it. All promotion is done by use of sound. Because of this, a successful radio advert needs to give details on the film's plot, as well as replicating the film's atmosphere to engage the audience.

Radio advertising is also somewhat more cost effective than traditional means of advertising (such as TV advertisements), making it more effective for independent / small budget films to use in order to reach a larger audience.

Also, because our specific target audience is a northern English audience, we could use local radio stations such as Dearne FM or Hallam FM to reach more of our target audience.