Evaluation 2

http://www.slideshare.net/marekczadowski/evaluation-2-34435247

Evaluation 2 from Marek Czadowski

Final Movie

Link

Final Film Poster

This was my initial design for a film poster. To make this poster, I used a still from our film of the Barnsley Town Hall. I included the conventional features of a film poster that I investigated in my research, such as the title, release date, cast (using steel tongs which is conventional in film posters), age certificates and reviews.

However, I need to develop this poster further by making use of the empty space and to create more connotations of a crime film in the poster.

Radio Trailer

Evaluation 1

In what ways does the media product use, develop or challenge forms and conventions of real media products? 

We were able to maintain conventions of continuity by using technology such as final cut pro to edit our film. This enabled us to cut together our film using continuity editing by using  match on actions and shot reverse shots and by obeying the 180 degree line rule. Because of this our film maintains continuity, allowing our film to run smoothly meaning that a disruption in continuity would ruin an audience's suspension of disbelief.

This is an example of how we followed the 180 degree line rule  to maintain continuity in our film.

By maintaining continuity, it allows an audience to not become disorientated with the film.

this is a diagram of how the 180 degree line rule works.

This is an example of the 180 degree line rule used in a movie.

As well as this, we used editing technology to enhance our film. We used it to add sound effects and music to make the film more atmospheric, as well as by adding visual effects to make how film look more like conventional, professionally produced films. 

This is an example of final cut pro being used to edit our film. It allowed us to create a more professional-looking product. 

In terms of content, how film is somewhat conventional of a gritty crime thriller. It takes place in an urban setting, and uses a male cast. The committing of a crime is a key theme throughout the film, as well as the repercussions of the event. I do not feel that our film would subvert the audience's expectations of what they expect to see when viewing a crime film.

Our film uses two male actors - which is extremely conventional of a film in the crime-thriller genre.

The establishing shot we used at the beginning of the film helps to establish the urban setting where our film takes place.

There is 1 shot in our film that is a deliberate, direct pastiche / reference to Quentin Tarantino. This shot is the trunk shot at the beginning of the film. This is a reference to Quentin Tarantino because he uses trunk shots in all his films, such as reservoir dogs and pulp fiction. We also use a time lapse in our film to show progression of time. I feel this is a reference to many other films / TV such as Breaking Bad and House of Cards.

This is one of Quentin Tarantino's 'signature' shots that we incorporated into our film as a reference to the director.

This is our version  of the trunk shot that we filmed. It was difficult to get the framing right, given the logistics of filming in a car.

These are the time lapses that inspired us when we tried to film our time lapse to show a progression of time between two acts.

Inspired by the time lapses we found, this is our version of a time lapse, used to show a progression of time.

I believe an audience pleasure our film attempts at providing is entertainment. By having an entertaining, exciting film our audience will get pleasure and escapism in our film.

In addition to this, I feel our film complies with some of Richard Dyer's theories on entertainment and utopia. He believes there are certain utopian sensibilities in films that allows an audience to lose themselves in the film. I think the sensibilities that comply with our film are energy because our film is fast paced and has action, and intensity because our film contains high highs (pulling off a robbery and not getting caught) and low lows (the rookie killing his partner).

The heist scene is a an example of an energetic scene during our film when we see the character's partake and pull off a robbery.

The previous scenes in our film then contrasts with the bleak conclusion for one of our characters. It helps to create an intense rollercoaster ride for an audience, with high's and low's during our film. 

I also think we have community in our film, showing the relationship and partnership between rookie and boss.

An example of the relationship between the rookie and boss, relating to Richard Dyer's theory of entertainment and Utopia.

Evaluation 2

Evaluation 3

What have you learned from your audience feedback? 

I made a pie chart showing what age certificate our audience believed our film should get from our questionnaire.  This shows that our audience believe our film isn't suitable for anybody under 15. Because of this, we were able to included more mature / adult themes such as strong language and violence

This pie chart illustrates how easy to understand how film's narrative is. By having an understandable narrative, we were able to convey all the messages we wanted to include in our film. 

This pie chart showed whether or not the people who answered our questionnaire  enjoyed our film.  This proved our film was a success. 

Evaluation 4

How did you use new media technologies in the construction and research, planning and evaluation stages? 

We used new media technologies in the construction process of creating our film. An example of this was when we used camcorders to film our film. The cameras we used were the Sony HD1000 - this allowed us to capture a high-quality film which made the film look professional. In addition to this, we used zoom recorder  audio recording device to record a voice over our film. By using a dedicated device to do this, we were able get a high-quality crisp voice over for our film. We were able to apply this to the ending of our film, and use it in our radio trailer. 

This was the Sony HD1000 that we used in our filming process. By using a tripod with the camera, we were able to capture still, professional, high quality shots.  

This was the Zoom Recorder that we used in our sound recording process.  We also used the zoom recorder to record our radio trailer. It gave us a more professional-sounding radio trailer, rather than using other devices such as cameras or mobile phones. 

In addition to this, we used Final Cut Pro to edit our film. This was software that many professionals use, so by doing this, we were able to edit our film together to a professional standard. Because of the range of effects available in Final Cut, we utilised this to be more creative in our film.

This was an example of how we used final cut pro to be more creative in our film. In this example we wanted to create a time lapse to show a progression of time. We filmed a 5 minute still establishing shot and sped the clip up. In addition to this, we applied a widetime effect to show the blurred effect on movement. 

We also used Adobe Photoshop in the construction process of our media product. We used Adobe Photoshop to design the film production company logo and the poster to promote our film. 

I used Adobe Photoshop Elements to design the two posters. As a graphic design student, I felt comfortable using Photoshop, although the version we had to use in Media was elements, so I thought it was more limited in terms of being creative because of the lack of effects / features available.

Because of this, I used Adobe Photoshop CS5 to design our film poster. This allowed me to be more creative because I already knew the features and how to use the software. It also allowed me to be more efficient when designing the poster. I didn't have to spend as much time designing the poster because I knew how to navigate the software and the shortcuts. 

In terms of how we used new media technologies in the research process of our film, we used the internet. By using the internet, we were able to access information on past films which influenced us in designing our film. Furthermore, we used the internet to conduct audience research - we used google docs to create a questionnaire and distribute it on social networks. By doing this, we received valuable feedback on what a potential audience thought about the plot of our film and whether they would watch our film. 

Using the internet, we used IMDB to look at similar films which gave us an insight on conventions of crime films helped us design our film.

In addition to using IMDB to research similar films, we used the internet to research existing radio trailers. Because it was hard to find examples of radio trailers by listening to radio stations, the internet was extremely useful by allowing us to access existing radio trailers on-demend. This gave us ideas and inspiration for when we produced our radio trailer.

The internet was also useful by providing us a way to look at a range of film posters allowed us to incorporate the conventions from film posters into our film poster which resulted in our group producing an professional film poster.

We also used Google Docs to to conduct audience research 

We designed a questionnaire about our film, designed to ask our audience what for feedback on our film, to see if we achieved our initial targets. Google Docs was useful in this scenario because we could embed it into our blog and we could distribute it via social networks.

Another positive thing about Google Docs was that it stored all the results for us, allowing us to easily see our feedback. 

We used new media technologies to help us in the pre-production / planning stage in our film because we were able to use Celtx to produce a script for our film. 

Using Celtx to produce a script for a film allowed us to produce an easy-to-understand, functional script for our film.

We also used blogger as a tool to completely plan our film. We used blogger to act as a platform to host all our planning materials, such as scripts and shot lists. Because of this, we could access these materials on a variety of platforms such as on our computers at home, or on our mobile phones. This proved as a valuable resource when we were out filming our film. 

Blogger was really useful in the planning and evaluation stages of our media product.   It was useful because it was easy to navigate between posts. 

For our evaluation process, we used a variety of new media technologies to help us illustrate what we think of our film. We used blogger to form an essay which was useful because it contains tools to embed images and videos which helped us illustrate our points more. We also used slideshare to present information.

I also used prezi in our evaluation process. I liked how it was easy to design a flowing presentations to help get across my thoughts on how our production combined with our ancillary texts. It allowed me to embed videos and images into the prezi and allowed me to control the 'camera' on the presentation to I could control the navigation of the prezi. This was more convenient than using conventional presentation software, such as Microsoft Powerpoint because sometimes you have to compromise image size or text amount when using that software. 

 A limitation of new media technologies is that sometimes they are too advanced because they are for professional use (examples being Final Cut), meaning that students like us could potentially miss out on features or effects that we don't know how to implement. In addition to this, we would have to spend time learning how to use the technology, which could have been put to better use by producing our film. Another way I feel in which technology could limit our creativity is by being reliant on the internet. I feel it could obstruct the way in which we think of original ideas.

Evaluation 3

Mindmap

Audience Responses

Here are the responses we gathered from our audience.

Evaluation 2

Evaluation 4

Evaluation 4 from Marek Czadowski

Evaluation 3

Mindmap

Evaluation 3

Review

Responses

Here is some of the first responses. This gives us some idea what the audience though. 

Evaluation 4

How did you use new media technologies in the construction and research, planning and evaluation stages?

we used various different new technologies at all sages of the films development. an example would be that we used a cam corder to record all of the footage for the film. the cameras we used to capture the footage were Sony HD1000. The use of these cameras ensured the highest quality for the film and was needed to make the film look as professional as possible. The high quality microphone on the camera also allowed for the best audio turnout as possible.

Sony HD1000 we also used a tripod to increase the cameras stability for a better shot 

for the audio recording of the radio trailer we used a separate recording device to ensure a clearer, more concise quality.

in order to edit our film and radio trailer together we used Final Cut Pro. this software is used by many professionals to create their films therefore we made our film look more professional by using certain techniques to edit our film effectively and be more creative in the editing process.

We also used the internet to research the conventions of films in the same genre to get an idea of what our film should look like in comparison to other films in the same genre also what the film should include in terms of mise en scene, story and cinematography. we also researched what the conventions of a crime genre film poster are. To do this we used the website IMDB. by doing this we found valuable information on what to include in our film.

we also used the internet to create a blog to post our work, recording sessions, radio trailer, questionnaires and our final film. having the blog helped us be more creative because it allowed us to pool ideas and bounce ideas off of each other which meant that we could think of a more creative finished product for our film.

We used Celtex, a script writing software, to create the final script for the film. this made learning the script easier for the actors.